Customer Loyalty news and trends

Life Time Expands Digital Fitness Offerings to Deepen Customer Engagement
Fitness // February 03, 2025

In the age of digital transformation, Life Time seeks to strengthen its customer loyalty and engagement through a major expansion of its digital fitness offerings. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content...

Is Rent the Runway Struggling or Strategically Recalibrating? 
Retail // January 11, 2024

Rent the Runway, a fashion rental company, has undergone adjustments, including a 10% reduction in its corporate workforce. However, the question arises: Is this indicative of a struggling company, or is it merely a recalibration? Get the Full Story Complete the form to unlock this...

More Than Half of Consumers Say Personalized Offers Miss the Mark
Retail // December 29, 2023

Personalized offers can be a game changer for merchants. Still, attempts that miss the mark have the potential to annoy and alienate potential customers. Despite these offers’ potential to provide a competitive edge and foster customer loyalty, the art of effectively crafting and distributing them...

Nearly One-Third of Insurance Consumers Prefer Not to Pay Extra for Real-Time Payments
Insurance // October 17, 2023

Legacy payment systems in the financial and insurance industries have often resulted in delays, errors and complications, leading to damaged customer loyalty and lost business. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content...

Interviews & Exclusives
Beyond Flat Fees: The Rise of Hybrid Subscription Models

February 13, 2025
New models. New ads. New pricing tiers. The subscription economy has been active, to say the least, with YouTube CEO Neal Mohan revealing TV screens have now surpassed mobile as the primary device for YouTube viewing in the U.S. This milestone shows YouTube is no longer just a video platform — as Mohan noted: “YouTube […]

More Than Half of Consumers Say Personalized Offers Miss the Mark

December 29, 2023
Personalized offers can be a game changer for merchants. Still, attempts that miss the mark have the potential to annoy and alienate potential customers. Despite these offers’ potential to provide...

Retailers Employ Freebie Model to Reduce Returns 

September 21, 2023
From November 2022 to mid-January of the current year, no less than 10% of weekly orders were subject to returns.   Get the Full Story Complete the form to unlock this article and...

TikTok Says SMBs Can’t Go Viral Without Understanding This First

September 12, 2023
In recent years, TikTok has emerged as a powerful tool for small and medium-sized businesses (SMBs) looking to drive business growth. Its reach and engagement levels have transformed it into...

Quick Reads
Paytronix Closes $10M Funding Deal Led By Great Hill

April 28, 2020
Customer loyalty and FinTech Paytronix has secured $10 million in new funding led by Great Hill Partners and the company’s Co-founders Matt d’Arbeloff and Andrew Robbins. The new funds will help the firm service its restaurant, convenience store and grocery clients as the coronavirus pandemic continues to upend business. Get the Full Story Complete the […]

Uber Rolls Out New Four-Tier Loyalty Program

November 14, 2018
Uber, the ride-hailing company, announced on Wednesday (Nov. 14) Uber Rewards, a new loyalty program that lets customers earn every time they use Uber or Uber Eats. Get the Full...

Study Finds New Store Openings Lead To Boost In Online Traffic

October 16, 2018
A report has found that opening a new brick-and-mortar location can cause a significant boost in a retailer’s online traffic. Get the Full Story Complete the form to unlock this...

Starbucks Boosts Rewards Program To Include More Products

May 05, 2017
Starbucks Corp announced that it is expanding its loyalty rewards program at grocery stores to include more products in an effort to win more customers in the United States. Get...